After seeing the photos above, one of the first things people think they need to do is add another light. No question this would help solve our lighting problem, but there are alternatives.
Let's be realistic. Most photographers starting out will have just one light and cannot justify another light until some income starts coming in. How do you solve the problem with just one light?
We need to first start with understanding the Inverse-Square Law of Light.
In physics, an inverse-square law is any physical law stating that a specified physical quantity or strength is inversely proportional to the square of the distance from the source of that physical quantity, (right). (Wikipedia)
In photography it means an object that is twice the distance from a point source of light will receive a quarter of the illumination.
How this is used most often in photography is to figure your exposure. If you want to keep the same f/stop when you move a light twice the distance from the subject then you must increase the power 4 times. Inversely if you move the light twice as close then you will need to power down the light to 1/4 the power to keep the same f/stop.
Using the Inverse-Square Law of light for Group Photo
The further you move the light from a group the difference between the light falling on the subjects faces will become less and less different. The reason is that the distance of each subject to the light source as compared to others in the group will be so small of a difference that they will appear to be more evenly illuminated.
As you can see in the lighting diagram I have moved the light source further from the group. My suggestion is to move the light as far as you can from the group to get the most even amount of light, (right).
• ISO: You may need to use a higher ISO to have your flash still be affective. You may change from ISO 100 to as high as ISO 3200. Remember that since you are using a flash the noise is not the same and actually can appear to disappear.
• Aperture: With group photos you will want to use f/8 or higher to be sure everyone is in focus. If you use f/2 for example your group photo above would look more like a solo act and their backup singers and not like a musical group.
Studio Strobe vs. Hot Shoe Flash: This is when it makes more sense to own a studio flash than a hot shoe flash. You can get more power and recycle time is much quicker with a studio strobe, (right).
You can buy hot shoe flashes for under $90. These hot shoe flashes are not TTL, but you can use them in manual mode just as you would a studio strobe. They are just less powerful and take a while to recycle.
Go and practice making a group photo and getting everyone evenly lighted using just one flash. Understanding and mastering this skill will help you when you have limited amount of equipment and still need a professional photo of a group.